Brand Seasons
Brand Seasons
Tending to your creative foundations
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Tending to your creative foundations

Building a sustainable business + using your intuition to guide you

Hello, and welcome back to the Brand Seasons podcast, a space to explore the rhythms of our creative lives and work.

I'm your host, designer, mentor, and writer, Sarah Robertson, and today I’m exploring the Season of Sowing in greater depth along with the concepts of waiting, tending and pacing.

I also talk about:

  • supporting our creativity

  • permission to be imperfect

  • bringing playfulness into our days

  • creating a sustainable business

  • using our intuition to guide us

The Season of Sowing is something I wrote about in more detail last year. The three-part series takes readers behind the scenes and into my process for creating the Brand Seasons framework.

You might like to bookmark these posts and come back to them after listening to the episode as they go deeper and wider on the topic.

I was also inspired to share some words from the author Megan Smalley, who, in writing about her fertility challenges, said:

“There is purpose in your season of waiting.”

While this is something I can personally relate to after my own experience of secondary infertility and recurrent miscarriage, I believe we can find freedom in our season of waiting within our businesses and creative practices, too.

You might be interested to read this piece about the natural rhythm of growth and change, especially if you’re in a cycle of creating but finding it hard to achieve harmony. The article is about the phase I find myself in, at the point of writing and recording, and navigating my way to compassion and enoughness.

Brand Seasons
The natural rhythm of growth + change
Last week, we celebrated my youngest son’s first birthday, and as I marked this milestone—arriving and vanishing in a beat—I couldn’t help but wish for time to stand still so I could breathe it all in…
Read more

Next week, I’ll be in conversation with

on the podcast. The episode is about creativity and improvisation and airs on Thursday, 20th June, so be sure to tune in if you’re curious about using improvisation to harness your sense of imagination and inventiveness.

And remember to subscribe to Brand Seasons so you never miss an episode. Paid subscribers can also enjoy bonus content, like this latest collaboration about the beauty of vision boarding.

Subscribe and upgrade to receive upcoming bonus articles from podcast guests.

For a limited time, I’m welcoming annual members into my paid community for just £45. Upon joining, you’ll gain access to a brand audit and brand plan to help you figure out and focus on the aspects of brand styling and brand storytelling that need attention within your business or publication.

You’ll also find several resources to support you with brand strategy, and I’ll be welcoming

to host a Summer Solstice vision boarding workshop on Friday, 21st June, from 10:00-12:00 BST to ease us into our season of styling.

Upgrading within the next week means you’ll get 25% off an annual subscription of £60, plus I’ll be sharing two bonuses in the shape of a website audit and content audit to wrap up our season of strategy. These resources are available for you to delve into at your own pace, and I hope you’ll join us in tending to your brand slowly and sustainably.

Get 25% off for 1 year

If you like the podcast, leaving a review on Apple Podcasts or a rating on Spotify would mean so much, and help others find their way to Brand Seasons, too.

Thank you to Saorsa Psychology, the sponsor of this first season.

In Gaelic, Saorsa means 'freedom'—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.

Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you'll be guided through the wood, the trees and the spaces in between. 

To learn more about how you can create space to think, do and be, visit Saorsa Psychology. You can also connect with founder

right here on Substack at , and follow her on X, Facebook and Instagram.

Discussion about this podcast

Brand Seasons
Brand Seasons
Join designer, mentor and writer Sarah Robertson as she shares ideas and insights from a creative career spanning over two decades.
Through a blend of solo episodes and guest conversations, you'll learn more about the Brand Seasons method, which charts the phases of Sowing, Blossoming, Harvesting and Grounding. Sarah considers what this means for our creative lives and work, with topics including honing our vision, navigating busy stretches and quiet periods, and harnessing our energy. She also touches on nature and its cycles, drawing inspiration from the Celtic Wheel of the Year.
Sarah runs These Are The Days, a studio specialising in crafting brands that feel like home, where she supports clients with strategy, styling and storytelling.