Brand Seasons
Brand Seasons
Turning failure into feedback
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Turning failure into feedback

How shifting our idea of success can shape the way we navigate triumphs and setbacks
9
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How do you feel about setbacks? And how do you define success?

In this latest solo episode, we’re delving into a universal experience—failure.

This is something many of us could face as we navigate the Brand Seasons phase of Harvesting—a time for realising our goals and plans, celebrating our efforts and harnessing the learnings.

I consider how we can revisit our values to help transform failure into valuable feedback and share two personal experiences that shifted my perception of success. I also reflect on:

  • Embracing setbacks as opportunities for reflection

  • Taking risks and respecting the effort, no matter the result

  • Acknowledging the possibility of failure to minimise its impact

  • Recognising how failure and success can coexist

  • Staying flexible and allowing for adaptation

I also mentioned two helpful podcast episodes:

Join me in the comments to share your thoughts on failure and how you feel about shifting and shaping it into feedback.

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My Kickstarter campaign to fund the Brand Seasons Playdeck launches on Monday 16th September. Join the waitlist and be the first to learn about the early bird rewards and get your hands on your very own deck of strategy, style and story cards.

Thank you to Saorsa Psychology, the sponsor of this first season.

In Gaelic, Saorsa means 'freedom'—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.

Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you'll be guided through the wood, the trees and the spaces in between. 

To learn more about how you can create space to think, do and be, visit Saorsa Psychology. You can also connect with founder

right here on Substack at , and follow her on X, Facebook and Instagram.

Discussion about this podcast

Brand Seasons
Brand Seasons
Join designer, mentor and writer Sarah Robertson as she shares ideas and insights from a creative career spanning over two decades.
Through a blend of solo episodes and guest conversations, you'll learn more about the Brand Seasons method, which charts the phases of Sowing, Blossoming, Harvesting and Grounding. Sarah considers what this means for our creative lives and work, with topics including honing our vision, navigating busy stretches and quiet periods, and harnessing our energy. She also touches on nature and its cycles, drawing inspiration from the Celtic Wheel of the Year.
Sarah runs These Are The Days, a studio specialising in crafting brands that feel like home, where she supports clients with strategy, styling and storytelling.