Brand Seasons
Brand Seasons
Let curiosity be your guide with Lindsay Johnstone
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Let curiosity be your guide with Lindsay Johnstone

The power of staying open to change + letting our creativity unfold in unexpected ways

What better way to return to the Brand Seasons community than with a guest episode of the podcast? Especially in a week that celebrates International Women’s Day and the theme of using our voices to accelerate action.

Over the past 10 months, I’ve had the privilege of speaking with so many inspiring women, and one of the biggest rewards has been seeing those conversations resonate far and wide. Today’s guest,

— writer, mentor and the voice behind What Now? — is no exception.

In this third episode of this special four-part bonus series, Lindsay and I explore curiosity as a guiding force, the power of staying open to change, and the magic that unfolds when we allow our creative work to take on a life of its own. We discuss the realities of managing big projects, navigating creative rest, and how experimentation can open the door to unexpected opportunities.

Lindsay also shares insights from her own experiences — from writing memoir to building a community right here on Substack — as we delve into the changing seasons of our creative lives.

We also explore topics such as:

  • The role of curiosity in creativity and personal growth

  • Letting go of rigid goals and embracing experimentation

  • Navigating transitions in creative projects and writing

  • Finding connection across platforms like Substack and Instagram

  • Balancing structure and openness in both writing and business

Highlights include:

  • How Lindsay approaches writing memoir and the process of serialising her book Held in Mind

  • Insights into her Cost of Caring series and how personal storytelling can foster community

  • The power of reciprocity and collaboration in creative work

Connect with Lindsay:

What resonated most with you in today’s episode? Share your reflections in the comments and connect with us. If you enjoy these conversations, make sure to subscribe so you don’t miss an episode!

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Thanks to Saorsa Psychology, the returning sponsor of this series.

In Gaelic, Saorsa means 'freedom'—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.

Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you'll be guided through the wood, the trees and the spaces in between. 

To learn more about how you can create space to think, do and be, visit Saorsa Psychology. You can also connect with founder

right here on Substack at , and follow her on X, Facebook and Instagram.

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