Brand Seasons
Brand Seasons
Launching playfully + sustainably
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Launching playfully + sustainably

Bringing the energy of summer to your project launch

Are you curious about how you can make launching a book, product or service more playful and sustainable?

Join me as I explore this question in the latest episode of the Brand Seasons podcast and share my thoughts on the Brand Seasons phase of Blossoming.

I also delve into how we can resource ourselves for periods of activity, especially when approaching a launch period, and reveal the plans for my upcoming crowdfunding campaign.

The campaign will fund the production of the Brand Seasons Playdeck, a physical card deck focused on branding and business, and the Brand Seasons Paper, a printed mini zine with articles, interviews and stories celebrating creativity and seasonality.

Join the launch waitlist to be the first to know when the project goes live in September.

In this episode, we cover:

  • Making a launch simpler and less stressful

  • The importance of community input and building a network

  • Pacing ourselves and taking breaks to avoid burnout

  • The power of letting go and pacing ourselves

  • Embracing the energy of summer

The communities and programmes mentioned include:

The podcast is now on a four-week break as I enjoy a wee holiday and family time then focus on designing and developing the card deck and mini zine.

When the next episode airs in August, I’ll be in conversation with graphic designer and Adobe ambassador Liz Mosley about the Season of Harvesting, as well as the topics of celebration and rejection.

Join me in the comments to share your thoughts on launching. How do you feel about creating and marketing new things? Do you have any projects in the pipeline? I’d love to hear from you.

Remember to join the launch waitlist for the crowdfunder and, if you enjoyed this episode, do share it with your community.

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Your reviews on Apple Podcasts and ratings on Spotify are appreciated and help others find the podcast.

What to expect from this space

New to Brand Seasons? This is where I explore the rhythms of our creative lives and work and consider what it means to connect and express ourselves through brand strategy, styling and storytelling.

Free subscribers can enjoy occasional articles and essays written through the lenses of curiosity, creativity, and connection, along with Notelets on Nurture and This Creative Life guest posts.

Paid members can access a treasure trove of practical branding and business advice, a monthly ask me anything clinic, and occasional drop-in sessions and workshops!

The next workshop on the psychology of fonts and colours is on Friday 19th July from 1-3pm BST. I’d love to see you there, though a replay will be available.

Thank you to Saorsa Psychology, the sponsor of this first season.

In Gaelic, Saorsa means 'freedom'—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.

Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you'll be guided through the wood, the trees and the spaces in between. 

To learn more about how you can create space to think, do and be, visit Saorsa Psychology. You can also connect with founder

right here on Substack at , and follow her on X, Facebook and Instagram.

Discussion about this podcast

Brand Seasons
Brand Seasons
Join designer, mentor and writer Sarah Robertson as she shares ideas and insights from a creative career spanning over two decades.
Through a blend of solo episodes and guest conversations, you'll learn more about the Brand Seasons method, which charts the phases of Sowing, Blossoming, Harvesting and Grounding. Sarah considers what this means for our creative lives and work, with topics including honing our vision, navigating busy stretches and quiet periods, and harnessing our energy. She also touches on nature and its cycles, drawing inspiration from the Celtic Wheel of the Year.
Sarah runs These Are The Days, a studio specialising in crafting brands that feel like home, where she supports clients with strategy, styling and storytelling.