Brand Seasons
Brand Seasons
Inside my Kickstarter ~ rewards + reflections
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5
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Inside my Kickstarter ~ rewards + reflections

Exploring the benefits of supporting the crowdfunding campaign for the Brand Seasons® Playdeck + Paper
2
5

How do you define value beyond the tangible?

In this solo episode, I take you behind the scenes of my Kickstarter campaign for the Brand Seasons® Playdeck and Paper, which wraps up on Wednesday, 23rd October.

I share the rewards and benefits you can experience as a backer, from the beautifully designed card deck and thoughtfully curated mini zine, to the more immersive Playgroup, Playdate, and Playday.

Brand Seasons
Bring the Brand Seasons® Playdeck to life
Branding can feel like a complex journey—whether you're seeking clarity and direction, aiming to create a cohesive identity, or hoping your narrative truly resonates. When there’s so much to consider, it’s understandable that you might feel unsure about how to move forward in an aligned way…
Read more

I also reflect on the challenges of crowdfunding—particularly the midway point where things can feel uncertain. This reminds me of the Brand Seasons phase of Substance/Grounding, where the focus is on finding more stability and learning from experience.

Here's what I cover in this episode:

  • An overview of the five main rewards, including the Brand Seasons® Playdeck and the collaboratively produced This Creative Life ~ A Brand Seasons® Paper.

  • The deeper benefits of the campaign, such as creative growth, community building, and early access to future products.

  • Reflections on the emotional ups and downs of crowdfunding, the excitement of seeing support come in, and the importance of staying aligned with my values when progress feels slow.

I also invite you to think about the value of backing creative projects like this one—not just for the physical rewards, but for the connections and insights that can be gained along the way.

If you’re interested, you can join the conversation in the comments. How do you define value in your own creative projects? And what benefits do you look for when backing indie campaigns?

The Kickstarter campaign to fund the Brand Seasons Playdeck is currently LIVE and ends on Wednesday 23rd September.

Join a wonderful community of backers and support the campaign.

Support the Kickstarter

Enjoying the podcast? Leaving an Apple Podcast review or Spotify rating would mean so much and help others discover it, too.

Thank you to Saorsa Psychology, the sponsor of this first season.

In Gaelic, Saorsa means 'freedom'—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.

Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you'll be guided through the wood, the trees and the spaces in between. 

To learn more about how you can create space to think, do and be, visit Saorsa Psychology. You can also connect with founder

right here on Substack at , and follow her on X, Facebook and Instagram.

Discussion about this podcast

Brand Seasons
Brand Seasons
Join designer, mentor and writer Sarah Robertson as she shares ideas and insights from a creative career spanning over two decades.
Through a blend of solo episodes and guest conversations, you'll learn more about the Brand Seasons method, which charts the phases of Sowing, Blossoming, Harvesting and Grounding. Sarah considers what this means for our creative lives and work, with topics including honing our vision, navigating busy stretches and quiet periods, and harnessing our energy. She also touches on nature and its cycles, drawing inspiration from the Celtic Wheel of the Year.
Sarah runs These Are The Days, a studio specialising in crafting brands that feel like home, where she supports clients with strategy, styling and storytelling.