Imagine, six months from now, having found strength in your brand strategy, pride in your brand style, and trust in your brand story.
This is how I’d like members of my Brand Seasons community to feel by the winter of 2024, and I’m inviting you to join us.
For just £5 per month (£60/year), you’ll have access to seasonal resources and bonus posts to accompany each of my branding and business podcast episodes, and you can begin nurturing your brand foundations right away.
Since the turn of the year, paid members have been working on their brands in a slow, simple and sustainable way. Some are running businesses, others are cultivating their creative practice, and over the winter months, I shared three resources to help them explore the basics of branding.
This week, I’m offering a glimpse behind the scenes by temporarily removing the paywall from the first of those resources and lowering it on the second. I welcome you to dig in, take what you need, and leave the rest. Perhaps you’ll find that this is a time to gain clarity, or maybe you’ll decide that this is a time to start building a brand.
Opening to possibility
With the publication of my latest article for The Author Stack, on the topic of intuitive brand strategy, I’ve been thinking about what it takes to be flexible with our goals and plans:
“Crafting a brand doesn’t follow a one-size-fits-all approach; there’s no magic formula or secret ingredient. While there are established methods and techniques, it’s our intuition that often leads us to the most meaningful outcomes.”
This has become curiously resonant as I lean into the push and pull of family life and studio life, and as I make choices that I hope will strengthen and support my business from the ground up.
Recently, while contemplating how I might find more harmony at home and in work, I reminded myself of my compass words for the year—possibility, compassion and abundance.
Possibility
Stay open to new experiences, and foster an attitude of willingness to embrace growth and change.
Compassion
Meet myself with warmth and care as I navigate this creative life and make room for chance, fate and risk.
Abundance
Tend to this feeling, for it encourages a mindset of health and wealth and of appreciation and celebration.
Circling back to my intentions has helped me feel lighter and brighter, and what strikes me about this combination is the sense of calm and flow they elicit.
Trusting our feelings
This week, I found myself tapping back into that sense of abundance again when I stepped into what will become my new studio. It’s currently filled with antiques and furniture and needs a scrub and paint, but when I walked through the doorway, I could see beyond the dust particles into what was simply space.
Space. Space. Space. I immediately exhaled, because it gave me the anchor I’ve been seeking, yet also felt expansive. And while I’ve loved the flexibility of working from home over the last decade, to restore some harmony, I know I need to find this separation between life and work again.
I love the mantra find what feels good, and this was it in action, proving just how helpful it can be to quieten the outer noise, if only in stolen moments, so we begin can hear ourselves.
Crafting a podcast
One of the tools I’m using to explore this idea of working with our creative rhythms is a podcast, and in the first episode about seasonal branding and business, I touch on the origins of the Brand Seasons project.
It was interesting to arrive at the point of recording and production because I told myself all kinds of stories about how it would go. Perhaps you understand because there’s something in your life or work impacting your confidence or stopping you from showing up. For me, that thing has been public speaking, and any form of sharing my voice can become a barrier.
So, I set about creating the podcast in a way that supported me, and I hope the following insights into the process are useful for anyone thinking about taking this step. I would also encourage you to tune into my guest conversation with
, where we talk about our first steps into podcasting. The episode will be with you next week.