Resources

Welcome to my branding resources for paid subscribers.

An aligned brand will be felt as well as seen, and I’m here to help you build those all important foundations.

This is where you’ll find articles, checklists and workbooks, evergreen materials to support you with brand strategy, styling and storytelling. Whether you’re in the nascent stages of crafting a brand or simply needing some pointers, there will be something here for you!

You’re welcome to dip in and out of the resources here as they become available and draw inspiration wherever you’re at in your branding or business journey.

Brand foundations

If you’re new to the concept of branding, or simply want to lay the groundwork, you might like to start with:

• Benefits of branding

• Branding terms explained

• Your branding checklist

Brand strategy

Over the spring season, we got to grips with strategy, delving into topics such as:

• Brand archetypes

• Brand audit and bonus content audit

• Brand plan

Brand styling

Summer has seen me host a workshop, all about the psychology of colour and fonts, as well as share articles on:

• Curating a moodboard

• Seasonal colour palettes

• Choosing fonts

Brand storytelling (coming soon)

In autumn, we turn to storytelling. So watch out for posts or emails pointing you towards these additions.

While I populate this area, you’re welcome to sign up for Shape Your Brand Story, an email series I created to help you enhance your brand vision, brand values and brand voice. You’ll also receive my free guide: Crafting your Brand Story, and my seasonal Inside Story letters.