Brand Seasons

Brand Seasons

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Brand Seasons
Brand Seasons
Tuning into your creative cadence with Laura Blume

Tuning into your creative cadence with Laura Blume

On escaping from conventional patterns + embracing your inner seasons + wisdom

Sarah Robertson's avatar
Sarah Robertson
Jul 05, 2024
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Brand Seasons
Brand Seasons
Tuning into your creative cadence with Laura Blume
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Creativity is often thought of as the occasional burst of inspiration. But I think we can all agree that it is so much more. It can flow through our days, shaping our decisions, interactions, and perspectives, and this flow can be harnessed by approaching life and work in a way that’s attuned to our natural rhythm.

This week, my mind has been on building a business and crafting a cadence that supports me. Living and working in alignment comes with many challenges. It requires us to pay attention to our creative peaks and troughs and figure out when we feel most inspired and least energised. This awareness can be hard to cultivate, even for the most centred of people, because conventional patterns are tough to break free of.

While I consider myself skilled at responding to my feelings and finding ways of living and working that support my emotional, mental, and physical health, I’ve veered off the path of slowing down, creating less, and finding calm. I shared how I’m planning to realign myself in the midsummer issue of my latest Inside Story letter, which you can sign up for.

In brief, I want to move from being reactive back to being proactive, because when I think of creative cadence, my mind goes to the natural pace at which my energy flourishes. It's unique to each of us and involves noticing the activities and environments that feel good and fuel us. When you’re in alignment, you’re not forcing but thriving.

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Last week, on the Brand Seasons podcast, I was joined by online business and marketing strategist Laura Blume. Laura is my Gathering Stories co-host and has a genuine passion for meeting business owners where they are and helping them show up in their own way. Whether you're starting a business or want to grow one intentionally, Laura believes you can shape it to serve you.

Our conversation explored the Season of Blossoming (in the Brand Seasons framework) and harnessing your energy. We also discussed the impact of aligning work schedules with peak energy and how honouring your creative rhythms can lead to greater alignment and overall wellbeing. After living with chronic illness and running a business while undergoing several years of fertility testing and treatment, this is a topic that’s close to my heart (and I touch on my experience with

Jenna Folarin
in her next Motherhood and Creativity Interview, due to be released this Sunday).

Ultimately, embracing our inner seasons is about bringing more to our lives. Read on for Laura’s thoughts on finding your natural rhythm and inviting structure to your days and weeks, especially in cycles of productivity and visibility.

Brand Seasons
Harnessing your energy with Laura Blume
In this next conversation of the series, online marketing and business strategist Laura Blume joins me to delve into the Season of Blossoming. Together, we consider: harnessing our energy for cycles of productivity and visibility finding rhythm and structure within our days and weeks…
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a year ago · 9 likes · 4 comments · Sarah Robertson

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