The value of a brand audit

A brand audit offers a helpful way to get to know how your audience perceives and responds to you. It provides insights into your brand's strengths and reveals the possibilities for growth.

Your brand is what distinguishes you from your competitors, but how can you be sure it’s compelling and memorable? Here, I've outlined what you need to know about a brand audit, and how it can support you. I've also created a handy guide with prompts for you to work through at your own pace.