Choosing fonts for your brand

Typography is more than letters on a page—it’s the art of selecting and arranging typefaces (fonts) to communicate a message effectively. It encompasses not only font choice but also spacing and sizing to ensure clarity and impact.

When you choose fonts for your brand, you’re creating a visual and emotional language that shapes your identity, conveys your ideas, and influence how your audience perceives you. Typography reinforces your message and values, bringing your brand to life.

Selecting a typeface can seem overwhelming, but with a few practical tips, you can comfortably begin experimenting.