A seasonal approach to colour

The Season of Blossoming is the perfect time to reflect on how the colours we choose can bring our brands to life. Just as the natural world comes alive in summer, your brand can flourish with the right palette, one that captures its essence and speaks to your audience.

In the world of design, choosing brand colours is more than an aesthetic choice—it’s a powerful way to reinforce your message and enhance your identity. One method I occasionally use is seasonal colour theory, which guides colour selection based on the unique qualities of each season.

This approach has been adopted by designers across disciplines, from interiors to fashion, and offers a fresh perspective on how we can connect with our brand personality. Let's explore each of these season in turn.